A new shopping experience with Just Walk Out technology by Amazon

Just Walk Out technology lets consumers enter a store,
grab what they want, and get going.

How it works

step one
Enter the store with your card or by hovering your palm over an Amazon One device
Shop the store and grab all you need from the shelves
Go without stopping to checkout

Experience the technology for yourself

Just Walk Out technology is live not only in Amazon’s own physical stores, but also in third-party retail, travel, and stadium environments.

Bring Just Walk Out technology to your store

Innovative shopping experiences enabled by computer vision, sensor fusion, and deep learning


Operating with high reliability and accuracy in many of Amazon’s own stores for several years


Supports varying store formats and customer volume


Backed by Amazon’s security, reliability, and technical support


Options for retail integration, fixtures, store formats, and payments


Proprietary hardware and continually evolving technology


Employee training and tools to optimize store performance

Just Walk Out Analytics

Drive revenue and reduce costs with new insights on how products are considered, picked up, returned to shelf, and purchased across all your Just Walk Out stores.

Make profitable

Create more productive planograms and improve selection.

Build a bigger basket and create profitable promotions.

Drive operational efficiencies

Improve labor efficiency and have more effective staff scheduling.

Shrink waste to refine production and inventory levels.

Deliver the best in-store experience

Gain new insights across the store and at the shelf.

Make better macro space decisions.


“The results have been very impressive. We are exceeding expectations. There was no learning curve, and we were meeting business plan expectations within the first week. Travelers really get used to the shopping approach very quickly and seamlessly.”
Jordi Martin-Consuegra
Chief Executive Officer

TD Garden

“We are always looking to leverage technology to bring fast, easy and touch-free amenities to our guests, and we are excited to collaborate with Amazon to use their Just Walk Out technology in these MRKT stores.”
Amy Latimer
President of TD Garden


“Fresh and Fast café brings together the quality, variety, and convenience guests value, and uses innovative technology to put the experience in guests’ hands. We were proud to work with our Javits Center partners to create a truly frictionless guest experience powered by Amazon’s Just Walk Out technology."
Andy Lansing
President and CEO